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for student groups
Illini Media is dedicated to getting information in the hands of the campus community. A large part of student life is participation in student groups including the Greek community. We'd like to make it easier for you to find new members, invite people to your events, and get your name out there. Here are some handy tips for student groups on how to get information about their groups out there to the public.
Print advertising Info
Placing your print ad is easy. The Daily Illini and Buzz have ad representatives that are specialists in working with student groups that are available by phone or email during business hours 9am-5pm. You can contact an Advisor in any of these ways:
- email your request to diclassifieds@illinimedia.com
- Call 217-337-8337 and speak directly with an Advisor
- Fax your request to 217-337-8303
- Go to the Daily Illini office at 512 E. Green, the ad office is on the 2nd floor.
Student rates for print ads
- Daily Illini RSO rate - $8.55 per column inch ($8.35 with a 250” annual agreement)
- Buzz RSO rates – RSOs receive the level E rate listed in the Buzz rate card
Deadlines for The Daily Illini
5 p.m. 3 business days preceding date of publication
| Due | Runs |
|---|---|
| Monday | Thursday |
| Tuesday | Friday |
| Wednesday | Monday |
| Thursday | Tuesday |
| Friday | Wednesday |
Deadline for Buzz
3p.m. Thursday prior to your desired publication date.
Radio Advertising Info
WPGU-FM 107.1 is unique in being a student-run commercial FM radio station. With live sports show from Illini Hockey and Football tailgates, great contests and giveaways, and a reach beyond just the campus, this is the perfect vehicle for getting the word out about your upcoming events.
Student rates for WPGU
Radio ads are sold by the length of the ad and the "daypart." A daypart is the time of day that your ad might play. While you can't be sure of the exact time, you would let us know the range or daypart that you'd like to focus on for your ad.
| Daypart | :60 second | :30 second | :15 second |
|---|---|---|---|
| 6AM-12midight | $18 | $10.80 | $6 |
| 6AM-10AM | $5 | $3 | $2 |
Online advertising Info
An easy way to get your information out to campus is through online advertising. Use this affordable vehicle if you already have the information on your own website and are looking to expand your reach to a new audience. In addition to the banner ads that are featured in the rate card (download on the right), here are a few options that work especially well for student groups:
• Calendar button on www.the217.com - $5/day
This ad shows up next to calendar listings. You'll be right in front of readers already looking for something to do
• Newsletter banner ads - $10/email
Have your ad emailed to our newsletter subscribers. Readers have signed up to receive headlines from The Daily Illini, entertainment and event news from WPGU and the217. Be included in one of these email blasts for a reasonable price.
• Partner up for a multi-media approach
When you run a print or broadcast ad, you can run a mid-sized banner on either dailyillini.com or the217.com for half the listed price. Ask your Advisor for details about this package.
student groups faqs
Can I see my ad before it runs?
Yes, in fact, we want you to. The day before your ad is scheduled to run, we'll ask you to review a proof. Proofs let you view your ad and correct any mistakes before the ad runs. If you don't check your proof and an error occurs, you may not be able to receive credit. We can email or fax your proof, or you can view it in our office. But, all corrections must be returned by 2p.m. one business day prior to publication.
How do I know what size ad to place?
You can look at this two ways. One is to think about your budget for the ad and compute how many column inches of ad space can you buy for that amount (divide your budget by $8.55). Or, you can look at the amount of information you want in your ad and decide how much room you'll need. A 2 column x 2” ad is roughly the size of a business card. Would your info fit in two business cards? Four? Keep in mind that making your ad attractive with larger headlines, artwork, and white space will also get more attention for your information. So, don't forget to fit those in to your budget as well. As always, an Advisor can take a look at your text and make a recommendation for you.
Why advertise in The Daily Illini?
As a free on-campus publication, The Daily Illini is the perfect way for your organization to reach fellow students in the University of Illinois community. With a circulation of 16,000 in the fall and spring, The Daily Illini is sure to give your organization the exposure you desire. Use an ad to recruit new members, advertise the success of your event or philanthropy, list awards received by the group or individuals in the group, congratulate members who are graduating with jobs or have been accepted into graduate school.
Why advertise in Buzz?
As Champaign-Urbana's alternative voice, Buzz is the perfect source for entertainment, art, food, music, and local events. Distributed every Thursday, Buzz will give your organization the ability to reach out beyond the campus community. It's the perfect place for publicizing event like fundraisers, fashion shows, concerts, and performances.